Monday, February 3, 2014

The Man Who Never Said Yes Q1


Larry Hotwater was a profound business man who made a lot of money being a financial planner, but for him to be successful at this job he had to be a jerk most of the time. He never meant to do it, but he signed a contract never allowing him to say yes again. This made it a lot harder for him to make sales because he couldn’t say yes. He would have to find a way to make sales with no. He wouldn’t have signed the contract if he knew this was in the fine print, but he had to stick with it. He thought about quitting his job and moving to another company, but his pay increase was incredible. The only problem he had was commission. The commission he would make was a very large part of his income. He tried to have a few companies match his current pay and his commission percent, but no other place was even close. He had to make the hard decision of sticking with his current company and finding a way around the not being able to say yes rule. He wrote up questions for his clients to ask. Instead of them asking is this my best bet? He had them ask is there any other plan available for me? This is how he could say no and still make sales. It was a very clever plan he came up with, but most of the clients were confused why he refused to say yes. His answer was he didn’t want to break a contract he was involved that would make the company stronger. This made clients seem to understand it a little more, but then he thought of the best excuse ever. He started telling them that he had to make it fair for all the other financial planners to make a deal. All the clients liked this boldness and in the end his sales increased along with his income.

No comments:

Post a Comment